Prepare Your Art for Sale
Step 4: Prepare Your Art for Sale
When you are ready to list your paintings, make sure your listings are eye-catching and informative.

Professional Photography
This is non-negotiable! Clear images can significantly impact a buyer’s interest.
Use good lighting and capture multiple angles of your artwork. Clear, well-lit, high-resolution images are essential for online sales.
Include detail shots and a photo of the back (showing any labels or artist signatures).
Detailed Descriptions
Beyond the basic information (artist, title, medium, dimensions, year), tell a story.
What makes this piece special? What emotions does it evoke? What is its history?
Write a compelling description that includes any unique features of the piece.
Condition Report
Be honest about the condition of the artwork, noting any flaws or repairs. This builds trust with potential buyers.
Pricing Strategy
One of the biggest mistakes new art sellers make is pricing too high—or too low.
Based on your research, set a realistic asking price and be transparent about your pricing.
Be prepared to negotiate, especially for direct sales. If using a platform, understand their fees and commissions.
If you are unsure, ask a gallery for advice or search online databases like Artnet or Artprice to get a feel for current market trends.






